POM Wonderful Presents: The Greatest Movie Ever Sold

"The strength of "Greatest Movie Ever Sold" is its willingness to entertain paradoxical questions and wear them lightly"
Variety

Synopsis

Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
Original Languages: English
Genre: Documentary
Running Time: 90 min.
Year: 2011

CREDITS

CAST
Morgan Spurlock ()
DIRECTED BY
Morgan Spurlock

TRAILER


PHOTOS

Director Morgan Spurlock. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Director Morgan Spurlock. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock and Ralph Nader (Politician, author, consumer advocate and four-time candidate for the U.S. presidency) Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock and Antonio ?L.A.? Reid (Chairman & CEO, Island Def Jam Music Group) Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlockand Peter Berg (Actor, film director, producer, writer). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock (Director), Paul Coletta (CMO, POM Wonderful), Matt Tupper (President, POM Wonderful), Lynda Resnick (Owner/CEO, POM Wonderful) and Michael Perdigao (President, Advertising & Corporate Communications, Roll International). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock cutout, Sheetz. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), Sheetz. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), Jet Blue. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director) and Joshua Wanatik (Stunt son), Jet Blue. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), Mane ?n Tail. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Richard Kirshenbaum (Founder/Co-Chairman, kbs+p), Karen Frank (Vice President, US Skincare Marketing, Ban), P.J. Katien (Director, US Skincare Marketing, Ban), Beth Jones (Brand Manager, US Skincare Marketing, Ban) and Morgan Spurlock (Director). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Mini Coopers, MINI. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), CARRERA/Solstice. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock (Director) and Quentin Tarantino (filmmaker). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Damian Kulash (OK Go) and Tim Nordwind (OK Go). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock (Director) and Big Boi (OutKast). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock (Director) and Antonio ?L.A.? Reid (Record executive, producer). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Left to Right: Morgan Spurlock (Director) and Antonio ?L.A.? Reid (Record executive, producer). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), Hyatt. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director). Photo by Daniel Marracino, Courtesy of Sony Pictures Classics
Morgan Spurlock (Director), Amy?s Kitchen. Photo by Daniel Marracino, Courtesy of Sony Pictures Classics